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This web site szainabschool.com has the following in the web page, "Application Forms for 2015 Now Open." We noticed that the webpage also stated " Please go to the ." It also said " Shaheeda Zainab Muslim Independent Primary School is Dublins first Muslim private school which started operations in 2014. At SZainab School we balance our curriculum between Islamic and Quraan studies and Ireland National Curriculum. Applications for our Junior Infant Class for 2015 are now open. Please visit the Applications Page. For any questions please contact as on." The header had muslim private school as the highest ranking optimized keyword. It is followed by ireland muslim school, muslim schools in dublin, and dublin muslim school which isn't as ranked as highly as muslim private school. The next words szainabschool.com used was primary schools. primary muslim school was included but might not be understood by search engines.